Riyadh World Boulevard 2 stands as one of the flagship attractions of the Riyadh Season 2022. Developed under the direction of the Chairman of the General Entertainment Authority and executed by Sela Company, the project transformed a vast area in the city into an immersive entertainment hub, with themed zones inspired by more than 20 countries and the world’s largest artificial lagoon.
location
Riyadh, KSA
Status
Completed
Project Type
Public
Completion Year
2022
In this ambitious tourism and entertainment destination, Smart Directions was entrusted with the supply scope of work, supporting the delivery of high quality technical systems. Working in collaboration with KEYSUM, the project’s main partner and supplier, our team provided advanced lighting and display solutions designed to meet both aesthetic and operational requirements.
Smart Directions ensured a seamless supply process from sourcing and procurement to quality checks delivering components that
matched the demanding standards of such a large scale public attraction.
Our close coordination with Sela Company allowed us to integrate our work into the broader project timeline, ensuring that installations were ready ahead of the official opening of Riyadh Season.
The systems supplied by Smart Directions played a crucial role in creating a vibrant and immersive atmosphere across themed areas, performance stages, and leisure zones.
By combining technical precision with creative adaptability, we contributed to a project that not only set world records but also elevated Riyadh’s position as a global entertainment destination.
ﻓﻲ اﻟﺠﻬﺎت اﻟﺬﻛﻴﺔ، ﻻ ﻧﻘﺪّم وﻇﺎﺋﻒ ﻓﻘﻂ، ﺑﻞ ﻧﻮﻓﺮ ﺑﻴﺌﺔ ﻟﻠﻨﻤﻮ، واﻹﺑﺪاع، واﻟﻘﻴﺎدة
ﺑﻔﻀﻞ ﺣﻀﻮر ﻗﻮي ﻓﻲ اﻟﺸﺮق اﻷوﺳﻂ وﻣﺤﻔﻈﺔ ﻣﺸﺎرﻳﻊ ﻣﺆﺛﺮة، ﻧُﻤﻜّﻦ ﻛﻮادرﻧﺎ ﻣﻦ اﻟﺘﻌﻠّﻢ واﻻﺑﺘﻜﺎر وﺻﻨﺎﻋﺔ اﻟﻤﺴﺘﻘﺒﻞ.
ﺳﻮاء ﻛﻨﺖ ﻣﻬﻨﺪﺳاً، أو ﻣﺼﻤﻤًﺎ، أو ﻣﺪﻳﺮ ﻣﺸﺮوع، أو ﺧﺒﻴرًا ﺗﻘﻨﻴًﺎ، ﻧﺒﺤﺚ ﻋﻦ اﻟﻌﻘﻮل اﻟﻄﻤﻮﺣﺔ اﻟﺠﺎﻫﺰة ﻟﺼﻨﺎﻋﺔ أﺛﺮﺣﻘﻴﻘﻲ ﻣﻦ ﺧﻼل ﺣﻠﻮل ذﻛﻴﺔ وﻋﻤﻞ ﻫﺎدف.
ﻓﻲ اﻟﺠﻬﺎت اﻟﺬﻛﻴﺔ، ﻧﺆﻣﻦ ﺑﺄن ﻃﺮﻳﻘﺔ اﻟﺘﻨﻔﻴﺬ ﻻ ﺗﻘﻞ أﻫﻤﻴﺔ اﻟﺴﻼﻣﺔ،
واﻷﺧﻼﻗﻴﺎت، واﻻﺳﺘﺪاﻣﺔ ﻓﻲ ﺟﻤﻴﻊ ﻣﺸﺎرﻳﻌﻨﺎ. ﻫﺪﻓﻨﺎ ﻫﻮ ﺗﻘﺪﻳﻢ ﺣﻠﻮل
راﺋﺪة ﺗُﺤﺴّﻦ اﻟﺘﻜﻠﻔﺔ، واﻟﺠﺪول اﻟﺰﻣﻨﻲ، واﻷداء، وﺗﺤﻮﻳﻞ اﻷﻓﻜﺎر اﻟﻄﻤﻮﺣﺔ
إﻟﻰ ﻧﺘﺎﺋﺞ ذﻛﻴﺔ وﻣﺴﺘﺪاﻣﺔ.
في الجهات الذكية، ننفّذ مشاريع معقّدة تُحسّن جودة الحياة اليومية، وتدعم التقدّم،
وتعزّز التنمية المستدامة داخل المملكة وخارجها.
من أنظمة المباني الذكية والبنية التحتية المتقدمة، إلى حلول الإضاءة المتطورة،
والأعمال الكهربائية، وأنظمة السلامة المتكاملة.
ﻓﻲ اﻟﺠﻬﺎت اﻟﺬﻛﻴﺔ، ﺗﻜﻤﻦ ﻗﻮﺗﻨﺎ اﻟﺤﻘﻴﻘﻴﺔ ﻓﻲ ﻛﻮادرﻧﺎ. ﻣﻦ اﻟﻤﻬﻨﺪﺳﻴﻦ ذوي اﻟﺨﺒﺮة، إﻟﻰ ﺧﺒﺮاء اﻷﻧﻈﻤﺔ وﻣﺪﻳﺮي اﻟﻤﻮاﻗﻊ، ﻳﺘﻢ ﺗﺸﻜﻴﻞ ﻛﻞ ﻓﺮﻳﻖ ﺑﻌﻨﺎﻳﺔ ﻟﻴﺘﻨﺎﺳﺐ ﻣﻊ اﻟﻤﺘﻄﻠﺒﺎت اﻟﺨﺎﺻﺔ ﻟﻜﻞ ﻣﺸﺮوع.
ﻧﺤﻦ ﻻ ﻧﻘﺪّم ﺧﺪﻣﺎت ﻓﺤﺴﺐ، ﺑﻞ ﻧﻘﺪّم ﻋﻘﻮﻻً ﻣﻠﺘﺰﻣﺔ، وأﻳﺎدي ﺧﺒﻴﺮة، وﺷﻐﻔًﺎ ﻣﺸﺘﺮﻛًﺎ ﺑﺎﻟﺘﻤﻴّﺰ ﻓﻲ ﻛﻞ ﻣﺮﺣﻠﺔ.
At Smart Directions, we execute complex projects that enhance everyday life, empower progress, and support sustainable development across the Kingdom and beyond from intelligent building systems and smart infrastructure to advanced lighting, electrical works, and integrated safety solutions.
1At Smart Directions, we believe that how we deliver matters just as much as what we deliver. That’s why we are committed to working safely, ethically, and sustainably across every project. Our goal is to provide best-in-class solutions that optimize cost, schedule, and performance turning visionary ideas into smart, lasting results.
At Smart Directions, we offer more than just jobs we offer a space to grow, create, and lead. With a strong presence across the Middle East and a portfolio of high-impact projects, we empower our people to learn, innovate, and shape the future.
Whether you’re an engineer, designer, project manager, or technical expert, we’re looking for driven minds ready to leave their mark through meaningful work and smart
solutions.
At Smart Directions, our greatest strength lies in our people. From seasoned engineers to system experts and site managers, every team is carefully assembled to meet the unique demands of each project. We don’t just deliver
services. We deliver dedicated minds, skilled hands, and a shared commitment to excellence at every stage
