The ASTERI store in Red Sea Mall, Jeddah represents the brand’s first flagship
boutique in the city, located within a mall spanning approximately 242,200 m² of
built area.
The store’s aesthetic embodies the concept of a “fallen star in the desert” with a
silver fragmented façade that catches the eye. Inside, a striking electric blue central
fixture as an attention grabbing display piece reflects the essence of the Red Sea,
paired with carefully chosen lighting and design elements that merge modern luxury
with cultural storytelling.
location
JEDDAH, KSA
Status
Completed
Project Type
Commercial
Completion Year
2023
At Smart Directions, we execute complex projects that enhance everyday life, empower progress, and support sustainable development across the Kingdom and beyond from intelligent building systems and smart infrastructure to advanced lighting, electrical works, and integrated safety solutions.
1At Smart Directions, we believe that how we deliver matters just as much as what we deliver. That’s why we are committed to working safely, ethically, and sustainably across every project. Our goal is to provide best-in-class solutions that optimize cost, schedule, and performance turning visionary ideas into smart, lasting results.
At Smart Directions, we offer more than just jobs we offer a space to grow, create, and lead. With a strong presence across the Middle East and a portfolio of high-impact projects, we empower our people to learn, innovate, and shape the future.
Whether you’re an engineer, designer, project manager, or technical expert, we’re looking for driven minds ready to leave their mark through meaningful work and smart
solutions.
At Smart Directions, our greatest strength lies in our people. From seasoned engineers to system experts and site managers, every team is carefully assembled to meet the unique demands of each project. We don’t just deliver
services. We deliver dedicated minds, skilled hands, and a shared commitment to excellence at every stage
