Privacy Policy

AUGUST 13, 2025

Smart Directions Hosts TM Technologie in Riyadh to Showcase the Future of
Central Battery Systems

This website is operated by and on behalf of Smart Directions, including its affiliates, divisions, business units, and subsidiaries (“Smart Directions”).

This Privacy Policy applies to personal information we may collect about you through our websites, apps, or other online platforms under our operation and control, as well as other information we may collect in the course of our business. It does not apply to personal information collected about Smart Directions’ employees; a separate policy applies for job applicants.

Smart Directions recognizes and respects the privacy of individuals whose personal information we collect, use, and otherwise process.

Categories of Personal Information We Collect

We may collect the following categories of personal information:

• Identifiers – such as your name, telephone number, postal and email addresses, IP address, and similar identifiers.
• Internet/Network Information – including browsing history, search history, and information regarding your interaction with the Site.
• Audio, Visual, or Similar Information – such as images or recordings from security surveillance at our offices or project sites.
• Professional or Employment-Related Information – such as your role, organization, and professional contact details.
• Education Information – if relevant to project collaborations or proposals.

Sources of Personal Information

• Information you provide directly – e.g., submitting forms, sending emails, sharing your contact information during events or meetings, or entering our premises.
• Automatic collection – such as logging IP addresses, browser type, and pages visited when using our websites, as well as analytics data from tools like Google Analytics.
• Third-party sources – such as publicly available information or referrals from colleagues and partners.

Use of Personal Information

We may use your personal information for:

• Responding to inquiries and providing requested information.
• Managing and developing our relationship with you and your organization.
• Operating, improving, and securing our services, websites, and IT systems.
• Protecting against unauthorized access or fraudulent activity.
• Complying with legal and regulatory obligations.

Disclosures of Personal Information

We may share your personal information with:

• Smart Directions affiliates and subsidiaries.
• Service providers assisting in operations (e.g., IT, security, cloud hosting).
• Legal authorities when required to comply with applicable laws.
• We do not sell your personal information.

Data Protection Rights

You have the right to:

• Access and obtain a copy of your personal information.
• Request corrections to inaccurate data.
• Object to certain processing activities.
• Request deletion, subject to legal and contractual obligations.

Retention of Personal Information

We retain personal information as long as necessary to fulfill the purposes outlined in this policy, unless a longer period is required by law.

Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration.

Changes to This Policy

We may update this Privacy Policy from time to time.